EdTech Go-to-Market Launch

CourseLoop is a tech company located in Melbourne, Australia. They hired my agency to bring their brand and product offering to the US market. Over the course of the project, the requirements expanded beyond showcasing their brand as a global competitor to strategically redefining their positioning to align with broader business objectives and enhancing the company’s appeal to investors. My team took our usual agile, co-creative, and research-driven approach to rethinking their marketing communications, brand execution, and competitive positioning.

THE RESULT: Alignment was thoughtfully cultivated amongst C-suite executives and stakeholders, which resulted in accelerated strategic decision-making. My client hailed the relaunch as a smashing success that elevated the company to the next level and beyond. Onward CourseLoop!

Task

Align company stakeholders to launch marketing initiatives and strengthen the company’s competitiveness in the global EdTech market.

Strategy

Discovery Process, Brand Strategy Workshops, Competitive Anaylsis, Benchmarking, Design Thinking Presentation
Design

Brand Guidelines Expansion, UI/UX Design, Art Direction & Visual Design, Corporate Collateral, Conference & Event Materials
Misc

Copywriting, Top-Level Messaging, Display Ads, Ongoing Internal Marketing Team Support

This Australian tech company made its first US sale to UCLA and were eager to capitalize on their big win. But as we went through the Discovery process, we collectively landed on a different direction was clearly a better approach.

I’m all for following the data to see where it takes you – putting trust in the “Discovery”. It takes expertise to pivot effectively and respond to changing needs.