Uplifting a National Nonprofit
I was hired by iMentor to bring their brand to life across all five US-based locations. From big-picture strategy to punchy copy, scroll-stopping social, bold billboards, innovative web design—you name it, I designed it! Every piece was created to earn students’ trust, energize volunteers, and open doors to funding from a broad donor base.
THE RESULT: An enduring, sophisticated, and inspired brand that sustains the organization for the long haul.
Task
Scale up this nonprofit’s brand into a relevant, engaging presence with national reach. By immersing myself in iMentor's brand guidelines, I developed sophisticated ways to express core messaging while seamlessly collaborating with their NYC-based marketing team. I also designed campaign materials for an annual fundraising event that raised $4.5M in one night!
iMentor had received a generous & much needed grant to rebrand. My agency was hired to bring the new brand guidelines to life nationwide.
I dove into the challenge and helped shape, steward, and amplify the brand at every level. The students’ infectious energy inspired a deep sense of purpose into my work.
The organization had so many stories to tell and a fresh identity to boot. It was a joy to strengthen and unify a brand that has sustained them through COVID & beyond.
Often in my career, I’ve been tasked with executing upon marketing plans or brand books. Or being responsible for launching concepts out in the world as successful, strategic manifestations.
I love cultivating brands that perform and achieve material outcomes for communities. I take a tactical approach that seeks to transform, evolve, and grow your communications.
