Big Changes for Tech Startup
Xemelgo (pronounced zeh-MEL-go) is a B2B software company located in the Seattle area. The founders hired my agency to up-level their branding and marketing communications. The goal was to develop a more sophisticated brand identity to support the company’s growth and prepare it for big changes down the line. As an early stage startup, they had been laser focused on product development, but now they were ready to tell their story, expand their reach, and thoughtfully scale up.
THE RESULT: A strategically positioned brand that drives sales, marketing, and customer engagement while laying the foundation for venture capital, acquisition, or a merger.
Task
Lead a discovery process with the company’s co-founders to uncover strategic growth opportunities and lay the foundation for continued expansion. Develop an extensible brand that authentically reflects their vision and connects with customers in the U.S. manufacturing sector.
Like most small business owners, Xemelgo’s co-founders had a lot on their plates. But I was determined to thoughtfully engage them in this process while also making the best use of their time.
Xemelgo enjoyed taking a step back from the day-to-day to think big picture. Our collaboration resulted in a sophisticated brand that aligned with goals, evolved messaging, and positioned the company.
Developing trust in both the product and the people behind it is Branding 101 for tech companies.
For Xemelgo, there were great stories to tell and the new brand was here to tell it.
